This is Part 1 of a five part series. To receive the entire series via email click here.
Start With Why
An amazing number of organizations go mobile simply because everybody else is doing it. According to new data, the average US consumer is spending up to 5 hours per day on mobile devices, and 92% of that time is spent using an app.
That's 4.6 hours spent using a mobile app!
By starting with understanding "why" you'll keep your mobile app’s end goal in focus throughout your process.
[bctt tweet="Start with 'why' and your #localgov mobile app will have an end goal in focus throughout your process. #mobilegov" username="Rock Solid"]
So, what are reasons that many organizations deploy a Mobile Civic App?
Reach a New Audience
The vast majority of Americans – 95% – now own a cell phone of some kind. The share of Americans that own smartphones is now 77%, up from just 35% of smartphone ownership in 2011. Among smartphone owners, young adults, minorities, those with no college experience, and those with lower household income levels are more likely than other groups to say that their phone is their main source of internet access.
Here’s a fun social experiment: Go sit on a street corner or local restaurant and count how many times you see a smartphone pulled out. Smartphones are within arm’s reach 24hrs a day. By deploying a mobile application your organization can dramatically expand its reach and access to information.
Whether you're talking about your residents or staff, these are the people spending over 4hrs a day using a mobile app. And as a result, they are increasingly comfortable and dependent on getting things done inside a mobile app.
Completing work in the field using a mobile device can help streamline communication, increase efficiencies through self-service, and allow you to reassign staff resources.
Just like dedicated websites in the 90’s, more and more organizations are going mobile. You don’t want your organization to be left behind. Change will happen whether you're prepared or not—modern organizations succeed when they adapt to the evolving marketplace and incorporate new technology.
So, data gathering, user demand, reduced costs, increased reach, and social norms are all very interesting reasons, and fortunately, they unlock the same good outcome – a mobile civic app!
Here's One Last Thing
Governments are not going mobile just because it only matters in today's current environment, but on the contrary, it is because of where the world is heading. Gartner estimates 4.9 billion (with a B) connected devices are currently used, in 2020 that number will reach 25 billion!
Along with this, you can expect major innovation in the functionality of these devices. Smartphones aren't just mobile PCs; they are an entirely new class of devices.
These devices have given rise to the Internet of Things (IoT), where our communities are becoming filled with wifi-enabled, interconnected devices. Municipalities that begin transforming today will be the ones that make the right policy and infrastructure investments required to thrive in this connected future.
Read Part 2, click here